As a product designer with 11 years of experience, and having led teams to strive for excellence in the latter half of my career, I've developed a deep appreciation for frameworks that drive understanding. I don't claim to know everything (who does anyway?), but I take pride in my ability to seek out and understand core problems, navigate complexity objectively, translate opportunities into digestible information that informs action, and drive change with compassion. At the heart of it all, I truly care—because how we show up is what drives impact. As Maya Angelou aptly portrays, the outputs of life and work truly matters:
MAYA ANGELOU
CORE VALUES
always evolve
I am dedicated to perpetual improvement, both personally and professionally. By constantly seeking feedback, reflecting on my experiences, and experimenting with new approaches, I strive to understand my strengths and weaknesses and use this knowledge to evolve.
embrace challenges
Facing challenges head-on, I acknowledge reality and embrace it to find practical solutions and make informed decisions. This mindset guides me through complex problems and uncertainty, helping me build resilience and adaptability in the face of adversity.
lean into failure
I view failures as valuable learning experiences. Each setback provides insights and opportunities to refine strategies and emerge stronger. Understanding that mistakes are stepping stones to success, I continuously build my resilience and adaptability.
seek perspective
I believe that the best ideas come from diverse perspectives and open discussions. Valuing collaboration, I encourage team input and enjoy engaging in meaningful conversations that enhance my understanding of different viewpoints. This principle fosters innovation and creativity in my work and personal life.
maintain transparency
I am committed to radical transparency and honesty, believing in the power of open communication and the pursuit of truth. This approach creates a culture where everyone feels comfortable sharing their thoughts and feedback. Integrity, as the cornerstone of my character, guides my decisions and actions to align with my values, fostering trust and respect in all my relationships.
What it's like to work with me
Samantha is without a doubt one of the best design leaders I have worked with. Samantha’s craft as a designer is second to none, from being a fantastic systematic thinker to being able to simplify complex interactions and creating intuitive experiences for users. Samantha is also an inclusive leader, she’s a great listener and highly empathetic. Samantha is a pleasure to work with and I can’t say enough good things about my experience working with her.
Cesar R.
Design Leader @ Meta
Samantha navigated ambiguity and fostered cross-functional collaboration that led our team through complex projects and aligned them with business goals. As my manager, her dedication to mentorship and development inspired me and built my confidence.
Sarabeth B.
Content Designer @Spotify
Samantha is an incredibly talented UX designer that has been essential to delivering awesome designs that also drive great outcomes for the business.She is passionate about her craft and is completely customer-obsessed -- all while being someone that is genuinely enjoyable to be around. Samantha is the type of person you want on your team and I feel privileged to be able to have her as my design partner.
Jessica B.
Product Director @Intuit
Samantha’s ability to coach and empower her team while effectively influencing cross-functional stakeholders has significantly enhanced my capabilities as a product designer. Her dedication to both the craft of design and the professional growth of her team is unparalleled. Any organization would greatly benefit from her leadership.
Sarah M.
Product Designer @Spotify
WORK EXPERIENCE
spotify
Sr. Design Manager
B2B Publisher Podcasting, data storytelling & new technology
March 2023 - Dec 2023
Sr. Design Manager
Ad Studio, growth & reporting
July 2022 - March 2023
intuit
Sr. Design Manager & Principal Designer
Digital Expertise AI, VEP
Sept 2021 -June 2022
Principal Designer
Collaboration tools, VEP
Feb 2021 - Sept 2021
Senior Product Designer
TurboTax LIVE
Aug 2017 - Feb 2021
ingage, llc
Senior UX Designer
ingage: interactive storytelling app
Oct 2015 - Aug 2017
endava
UX Designer
varying clients
July 2013 - July 2015
